🖼️ Portfolio
A selection of platform, enterprise, and product experiences that show how design drives adoption, trust, and growth.
These highlights represent more than products — they showcase how I use design as a lever for business growth. From SaaS platforms and enterprise collaboration tools to consumer ecosystems and AI-powered innovation, each example reflects my approach: ground experiences in user-centered design, translate complexity into clarity, and deliver measurable impact at scale. This is the same philosophy I bring to Spark — helping organizations move quickly while ensuring design drives adoption, trust, and audience expansion.
Logitech Options+ & Creative Console
Designing SaaS Platforms for Everyday Productivity
Empowering knowledge workers with control, personalization, and creative flow.
I directed the design of Logitech Options+ and Creative Console, the software platforms that bring Logitech’s mice, keyboards, and input devices to life for millions of professionals and creators. These platforms were built to move beyond utility software — offering seamless device setup, deep personalization, and creative workflows designed to accelerate productivity.
Approach
Applied user-centered design practices to translate complex device capabilities into intuitive interfaces.
Partnered closely with product, engineering, and research to ensure usability at scale, while establishing a modern design language system that can extend across future platforms.
Impact
Millions of daily active users across global productivity markets.
Created the Creative Console, a new SaaS platform that expanded Logitech’s role in creator workflows.
Strengthened Logitech’s brand position with a unified experience across its flagship productivity portfolio.
Logitech for Business — Rally Bar + Sight
Designing Trust for Enterprise Collaboration
Enterprise collaboration products that redefined hybrid meetings.
As Logitech expanded into enterprise collaboration, I directed design for Rally Bar and Sight, balancing sophisticated AI-driven hardware with intuitive SaaS deployment and management tools. The result was a seamless end-to-end experience for IT and end users alike.
Approach
Worked across enterprise IT, user research, and hardware engineering to simplify setup and deployment while creating consistent experiences across devices and platforms.
Impact
TIME Best Invention of 2024 for Logitech Sight.
Expanded Logitech’s footprint into the enterprise collaboration market.
Drove adoption across Fortune 500 and government clients.
LG webOS TV
Redefining the First-Use Experience
Simplifying setup for millions of smart TV users worldwide.
At LG, I led the design of the first-use experience for webOS TV, transforming a traditionally complex process into an intuitive, guided journey. This work set a new benchmark for how consumer electronics welcome and onboard users.
Approach
Applied human-centered design to reimagine onboarding, making it more accessible and enjoyable while reducing cognitive load.
Impact
Simplified setup across millions of households worldwide.
Recognized as a breakthrough in consumer electronics UX.
Influenced adoption benchmarks across the industry.
“Hearth” (Spark Case Study)
The Promise of a Smart Home, Delivered
An AI-powered orchestration system built to make smart homes intuitive, dependable, and emotionally resonant.
Through Spark, I designed Hearth to deliver on the long-unmet promise of smart home technology. The platform harmonizes household devices and routines, reducing cognitive load while creating meaningful experiences for families.
Approach
Conducted user research across nine interviews, developed personas and journeys, and designed UX flows supported by a scalable design language system.
Impact
Reframed smart home adoption from fragmented to holistic.
Delivered prototype foundation and design system for future expansion.
Positioned Spark as a consultancy driving both user empathy and platform vision.
💬 Let’s Connect
I’m always open to conversations about design leadership, innovation, and the future of AI in shaping human experience.